Towel Day is celebrated every year on 25 May as a tribute to Douglas Adams, author of The Hitchhiker's Guide to the Galaxy. As this hilarious science fiction series inspired the founders of Q42 to start their mid-dotcom bubble internet company in 2000, we yearly pay homage to Adams with our own extremely practical towel as a gift to our clients and friends.
" A towel, it says, is about the most massively useful thing an interstellar hitch hiker can have. Partly it has great practical value — you can wrap it around you for warmth as you bound across the cold moons of Jaglan Beta; you can lie on it on the brilliant marble‐sanded beaches of Santraginus Ⅴ, inhaling the heady sea vapours; you can sleep under it beneath the stars which shine so redly on the desert world of Kakrafoon; use it to sail a mini raft down the slow heavy river Moth; wet it for use in hand‐to‐hand‐combat; wrap it round your head to ward off noxious fumes or to avoid the gaze of the Ravenous Bugblatter Beast of Traal (a mindbogglingly stupid animal, it assumes that if you can't see it, it can't see you — daft as a bush, but very ravenous); you can wave your towel in emergencies as a distress signal, and of course dry yourself off with it if it still seems to be clean enough. "― Douglas Adams, The Hitchhiker’s Guide to the Galaxy